Outdoor works! Or something like that. Have you seen that billboard? If you haven’t you probably have a friend who has because well….it works! As the billboard is trying to sell outdoor marketing to prospective clients 🙂 So, why is your neighbors advertising working, but yours isn’t? You hired the fancy company, they put it out where the world can see, so why aren’t customers banging down the door to get to you?
It’s not that your business is bad, or your product is sub-par, or you wouldn’t be in business 🙂 But, your signage may not be engaging your target market.
A while back I wrote another post on outdoor marketing Top 3 Tips: How to use outdoor marketing and grow your business
I mentioned the roofing company that inspired my first outdoor marketing post. The roofing company had a nice looking sign, but ineffective. I made this sign, but the original looked a bit like this:
If you can’t read that now, imagine trying to read that from the road. Can you tell there that is a roof? There’s only one second to see it? I’m sure this company is pretty good, but the only way I knew they existed, was when I was walking down the sidewalk next to the sign. Normally, I would be like ‘hey its just one business’, but then another billboard went up that fit that same bill. So, I figured I’d write about it 🙂
Why isn’t this above sign effective?
- The print is to small, you can barely see it unless you are right next it.
- It’s important that the print be legible and large in order for the outdoor advertisement to be seen from a persons car speeding down the road.
- There are to many lines on the billboard. Its to much to see and read for the short time you have to get a customers attention.
- No more than three lines of text is recommended for outdoor advertisements.
- The color scheme is not exactly eye catching.
- The use of primary colors is pretty much always a sure bet. Unless you are trying to use yellow print on a white base.
Here’s a better sign for the roofing company:
For some reason, that picture looks really small, but you get my point. Better use of the space some red in there to catch your eye. Not as much text etc.
Like I said, two billboards caught my eye…after passing them like a million times, for not realizing their true potential. We’ll call it that. It was for a couple mortgage brokers. At first glance you can tell it was done by someone professional. However, it could be better
Yeah, so its not awful but it could just be better. You can barely see the address (which I couldn’t either) so you don’t know where to go to… The address you can’t see is in the next city over. I spend a good bit of time in the next city over (I had my doctors appointments there while I was pregnant so I was there a lot). I never saw any billboards for them in the city this company resides. It left me a bit confused considering I lived 20 minutes from said city. This was also the only billboard I saw for them in my current city. So, I was a bit perplexed… If the customers are in the my city but not the city they had their office…why are in the next city over? Shouldn’t they be near their target market? Also, why aren’t there any billboards next to the place of business? So, you can just turn right in? It was for a mortgage company so they know the importance of location. It left me confused, but more so, hoping they aren’t wasting their money on this particular expensive billboard! Maybe their marketing strategy just needs a bit of reevaluation 🙂
This post is a bit shorter, but I felt that it was important because even a well done sign can be ineffective if less than ideal marketing is involved. That’s the last thing I would want to happen to you! Outdoor can be so effective if done right!
Outdoor marketing can work wonders for getting exposure for your business! Typically with a hefty price tag along with it, so I hope these tips from both blog posts help you maximize your outdoor marketing and bring profitability to your business! What outdoor marketing tips have worked for you?